fmdmarketing

Fallon Moore Doherty

Social Media Expert
Motivated and goal-oriented with high aspirations. Committed to integrity, a high work ethic, attention to detail, enthusiasm, and a professional presentation. Driven to develop into a thoughtful, skilled leader and organizer.

Contacts

fallon789@gmail.com
404-290-5045
Instagram: @fmdmarketing

Skills

Design
Photography
Illustrating
Photoshop
Graphics
Microsoft Word
Excel
Microsoft Powerpoint
SEO
HubSpot
Brandwatch
Monday.com
Zoho Social
Planoly
Preview
HoneyBook
Sprout Social
Canva
CapCut
Airtable
Workday

Languages

English

Experience

Digital Marketing Lead
November 2023 - December 2024
• Enhance the company's digital presence and marketing strategies.
• Head the launch of the company TikTok.
• Actively review, assess, track, and communicate social performance metrics. Provide guidance based off these metrics as well as Sprout social listening tools.
• Manage and run all company social channels (FB, IG, LinkedIn, X, YouTube), schedule all social media content, manage design requests, reply to all messages and comments on all channels.
• Manage and run the employee advocacy (NH Now), head the migration over to a new employee advocacy platform.
• Collect content, film, cut, edit, and create reels/ graphics.
• Brainstorm new content, spot trends, provide actionable insights and recommendations to improve the company's digital marketing efforts.

Social Media Marketing Specialist
August 2021-November 2023
• Lead all matters related to the highly successful Milton Restaurant Week advertisement campaign, including campaign planning, the creation and distribution of advertisement materials, and client interaction
• Daily tasks include managing Rountree’s media presence, including the updating, posting, and growth strategies driving the Company’s Instagram page as well as that of Milton Restaurant Week
• Created extensive and effective original primary and copy content using Canva, photoshop, unfold etc.
• Plan and implement a strategic redevelopment to the Company’s website making it more user friendly
• Provide additional broad spectrum marketing support including blog postings and influencer management.

Freelance Marketing
August 2020 - Present
• Freelance marketer and social media manager for a portfolio of growing businesses around the Atlanta area
• Standard service includes daily postings across client social media platforms and ongoing end user interaction
• Work closely with client management to address media gaps and build custom strategic content.
• Support brand building/rebranding efforts with the best tools available
• Communicate regularly with client leadership though Biweekly made-to-order content calendars.
• Track and relay ongoing KPI progress leveraging public engagement and interactions.
• Logo design, photography, creation of unforgettable business cards

Social Media Coordinator
Contract Position 2023
• Fostered the active online community: interacting with followers, responding to comments and DMs.
• Created monthly content calendars for both Char-Broil and Oklahoma Joes
• Managed weekly posting for multiple channels including Facebook, Instagram, TikTok, YouTube, and Twitter
• Used Hub to manually post all stories and video content on Instagram and TikTok
• Addressed inquiries, concerns, and feedback in a timely and professional manner, enhancing customer satisfaction and brand loyalty.

Digital and Social Media Content Writer
Contract Position 2022
• Led full suite of cradle-to-grave social media service needs, including writing, developed, and edited content for blog, twitter, Instagram, LinkedIn, and Facebook Collecting posts along with unique content for each business
• Planned, created material for, and executed highly successful email marketing campaigns which were ultimately credited with bringing new users to the platform

Marketing Internship
May 2019 - August 2019
• Worked as an intern at the Southeast Permanente Medical Group in their marketing department. 
• Assisted with the internal and external marketing of their physician culture to current and potential members of the group.
• Assisted with the internal and external marketing programs.
• Maintained physician culture with current and potential group members.
• Assisted on an advertising project to increase the showcasing of physician diversity in the southeastern region
Social Media Marketing Internship
June 2020 - August 2020
• Internship working on the company’s marketing, specifically social media marketing and advertising.
• Analyzed social trends and researched which social media sights would be the most profitable for the company based off of the clientele
• Orchestrated marketing on social media
• Posted notices and advertising on company website • Monitored social media sights
Social Media Recruting Assistant
2021
• Part time social media recruiting assistant
• Posts daily on their chosen social media accounts (Instagram, Facebook, tiktok)
• Reaches out to possible new hires to recruit through social media messaging
• Recruits people into possible sales positions
• Creates content to post on social media platforms

Education

Auburn University - Bachelor of Business Science in Business Administration
2016 - 2020
Major: Marketing

Involvement

Marketing and Communications Women of Atlanta
Present
Alpha Kappa Psi, Business Fraternity
2018 - 2020
· Member, Involved in recruitment, charity events, activities, and weekly meetings.
American Marketing Association, Marketing
2019 - 2020
· Member, Involved in monthly meetings and recruitment

Certifications

SEO
2023
Microsoft Excel
2019
• Has completed all modules and passed the Microsoft Excel Expert Certification Exam
Ethical Leadership Certification
2020
NASBA Center for the Public Trust. • Has completed all modules and passed all examinations required to obtain the Ethical Leadership Certification
Fallon Doherty
Phone: (404) 290-5045
Primary Email: fallon789@gmail.com
Secondary Email: fmd0004@auburn.edu
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